This paper is in the following e-collection/theme issue:

Clinical engineering (9) Regulatory Issues and Medical Device Certification (9) Consumer Health Informatics Innovations (26) Digital Health Reviews (1753) E-Health / Health Services Research and New Models of Care (733) Theoretical Frameworks and Concepts (346) Patient Engagement and Empowerment (112)

Published on in Vol 11 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/77115, first published .
Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study

Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study

Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study

Authors of this article:

Atantra Das Gupta1 Author Orcid Image ;   Yashpal Yadav2 Author Orcid Image
Article Authors Cited by Tweetations (1) Metrics

Atantra Das Gupta   1 , BPharm, PGDBM, MS, MEng ;   Yashpal Yadav   2 , BEng, MEng, PhD

1 Department of Biomedical Engineering, Nims University Rajasthan, Jaipur, India

2 Department of Electrical, Electronics & Electric Vehicle Engineering, Nims University Rajasthan, Jaipur, India

Corresponding Author:

  • Atantra Das Gupta, BPharm, PGDBM, MS, MEng
  • Department of Biomedical Engineering
  • Nims University Rajasthan
  • NH-11C Delhi-Jaipur Highway
  • Jaipur 303121
  • India
  • Phone: 91 7412077144
  • Email: atantrad@gmail.com