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This paper is in the following e-collection/theme issue:

Clinical engineering (18) Digital Health Reviews (3500) Theoretical Frameworks and Concepts (508) E-Health / Health Services Research and New Models of Care (1146) Consumer Health Informatics Innovations (42) Regulatory Issues and Medical Device Certification (11) Patient Engagement and Empowerment (166)

Published on in Vol 11 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/77115, first published .
Young patient with AI health tech, doctors, and medical data visualization

Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study

Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study

Authors of this article:

Atantra Das Gupta1 Author Orcid Image ;   Yashpal Yadav2 Author Orcid Image
Article Authors Cited by (1) Tweetations (1) Metrics

Journals

  1. Lytvynova O, Petrashyk Y. Project management and marketing management system in the context of paradigmatic structural-functional features of medical services. Bulletin of V. N. Karazin Kharkiv National University Economic Series 2026;(110):145 View